ActiveChuckss is an acronym meaning Aggressive Changes That Influence Various Ethnicities Communication Hopefully Unifying Communities Kneading Social Services.Formulated in 1999 as ACEntertainent,the parent company of Thugtorious G's(it's @ASCAP affiliate),by Lamonte "DuseM'$"Sims. @DuseM'$ was a troubled youth, birthed to a hustling mother and a gangster father. Although intelligent, Duse M'$ like his father became heavily entrenched in the South Central LA gang sub-culture, joining the notorious Bloods. As a result and to no surprise, he racked up his arrests ,serving time in juvenile hall, camp, and C.Y.A. for assault with a deadly weapon. Frustrated with becoming just another statistic, a black male in a perpetual cycle of incarceration, DuseM'$ sought out another option. It was then he turned to his passion: hip-hop. So DuseM'$ decided to hook up with his OG homie and local hustler, Reggie Cudahay- President of JustAFew Records; Next was to recording his first demo(16tracks)under the pseudonym @Desperado Angelino,and even auditioned for and qualifying for the Budweiser's Best In The West.
Discouraged by the stalled progress at Just A Few,as well as a conflict of interest,DuseM'$ returned back to the @Brims and the fastlife of drug dealing,violent crime,mustering enough cash to resume recording music.It was then M'$ really began envisioning @ActiveChuckss.This was also about the time his then girlfriend Lakeysha Andrews became pregnant,at which time DuseM'$ made an honest woman of her,marrying her. Still entrenched in criminal activities, and desiring a better life for his family DuseM'$ made the biggest mistake of his life,resulting in his arrest on February22,2002 for Conspiracy to commit armed bank robbery of California Credit Union in Torrance,Ca. https://www.dailybreeze.com/2002/02/27/redondo-robbery-suspects-elude-police-2-28/amp/ .His dreams of ActiveChuckss came to an abrupt halt when the judge sentenced him to 120 months in federal prison.
In January 2011 Duse M'$ was released to a federal halfway house, reawakening his dream of establishing ActiveChuckss as a relevant company in the underground hip-hop scene. DuseM'$ began recording immediately with superproducers @Trak D @LeagueOfStarz and @DTMakeshitz of @SlaphouseProductions resulting in Still I Live the mixtape @datpiff.com. ActiveChuckss also sold thousands out of the trunk of his Lincoln Mark Vlll. ActiveChuckss then partnered with local homeboy Wesley "GNutt"Crunk, and @YardDownmuzikInk assuming the responsibilities as President of marketing and promotions for YDM. As a result of DuseM'$ marketing acumen, in conjunction with his drive and hustle ActiveChuckss and YDM created a buzz, performing at a multitude of venues , including The Hoυse of Blues (Hollywood),The GClub, ClubCheetahs, ClubHaute,and The Factory,recording music and performing with such artist as @TyDolla$ign, @TooShort, @YG, @JoeMoses, @AVLMKR, @JONGEEZY, @REEM RICHES, @MITCHYSLICK,@ OGELIFE,@ MUCHO DENIRO, @MISTAH FAB, @GOLDIELOC OF @SNOOP DOG AND @THE EASTSIDERS, @COMPTON MENACE,and @HiPowerEnt. @Grumpy and @LadyPinks. ActiveChuckss has also worked with RobLo(crime lab),Tommy'Bigshots'Martinez, and a slew of other producers. Suprisingly it wasn't through association with hiphops elite hitmakers that ActiveChuckss gained it's notoriety,,in 2012 DuseM'$ and FiveStarEnt. AOB artist Fingaz recorded the streetbanger 'hit yo brimin'. This anthem was released as the first single on YDM volume1#RNS Hotnewhiphop.com which was cohosted by Floyd Mayweather's TMT DJ @JAY Bling And B.A and @DJ Caspa @DahittmenWest. With a plethora of unreleased tracks and the success of DuseM '$ constituents,as well as the resources available, the dream Thee Brand is now manifest,,,,,ActiveChuckssEntertainment!!
DUSE M '$ has released the street banger "Meet Me In The Set " on worldstar hiphop. Same song was requested and distributed by Jaceon Taylor,(@The Game) for the Gametime volume 6 mixtape. With the DIFFERENT bmix ft. platinum recording artist Joe Moses (NWB- EMPIRE),and @FAT ROB (@Breadkamp), in rotation on several radio stations, and Duse M'$ "Light Up " ft.@ Breanna Marin , garnering buzz , the #marchmadness soundtrack promises to be on your Spotify and/or Apple music playlist.
Duse M'$ has recently assumed V/P of A&R position for Valtv network with distribution through Sinclair broadcasting affiliates and Viacom doing films and commercials, anddocumentaries. Additionally, Duse M'$ is executive producing Live pay per view streaming events, during COVID19 , lockdown.. Duse M'$ is more than an artist he is a hardworking shrewd CEO, with connections high and low ,and an unconventional business acumen.
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